It’s that exciting time again where we can look closely at fledgling ideas and innovations which we think are set to take off in the year ahead.
There are lots of 2022 skincare and beauty trends that are positive, inspiring, and will leave us ready to embrace the New Year with more optimism. So, let’s get cracking.
SPF has been a hot topic for a long time now, but the forms it’s taking are getting more and more diverse. Sprays, SPF mousse, SPF for your hair. These are all hitting the skincare market at the moment and we think more SPF diversification is in store for us all next year.
STAYING IN, NOT GOING OUT MUCH
A trend we can expect to continue in 2022, at least for the first half of the year, is the at-home spa. With people unable to book regular spa trips and concerned about Covid exposure during salon trips, people are choosing to recreate the spa at home. We’ve seen a big increase in facial massaging tools like gua-sha stones and jade rollers.
WORD OF MOUTH TRENDS
TikTok has been a driving force behind the popularity of DIY beauty tricks (skin icing, anyone?) and game-changing hacks, including how to remove blackheads and treat dark under-eye circles. Viral TikTok trends that jump off the platform into real life will no doubt continue to dominate – and fascinate – next year. The impact of word-of-mouth on today’s beauty industry is undeniable. In today’s digital age, the power of word-of-mouth is only ever more important and something we will continue to see plays a role with trends.
THE UN-BLANDING OF BEAUTY
The beauty industry is full of brands that look similar and aren’t super enticing. Humdrum brands have been derisively called blands. Of course, nobody sets out to make a bland, but, sometimes, by the time that they launch, their messaging and packaging is boring and already done. However, the global supply chain issues this year and next may offer brands a chance to change things up. With the most popular materials, ingredients, and packaging tied up on boats and barges perhaps next year brands will be forced to look for more niche and interesting alternatives. Time for more innovation!
Shinagawa Aesthetics can do a thing or two about your beauty! Aside from guiding you with proper beauty care, our dermatologists can provide you with the right corresponding treatments as well. Schedule a consultation!
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